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Google AdWords, and Facebook Adwords platforms tap into target viewers, but there are different advantages to each site. You really need to know what they are.
Facebook is a social networking site, but for promoters, it is a huge database of audience profiles. Viewers post the great amount of data – they like, comment, share, purchase, join groups, check in. all of this action builds a very exact clients profile. But at the same time, Google processes more than 35,000 searches any queries every second. As far as search engines go, nobody can compete.